Engagement

Elements of Successful Engagement Efforts

-from the Center for Climate and Energy Solutions Best Practices in Sustainability Engagement

Successful engagement programs often incorporate four main elements. These elements include: education, empowerment, a strong call to action, and recognition.

EDUCATE

The audience must be aware of a problem and/or the opportunity for action before any engagement can occur. Providing accessible and credible information will help avoid dismissal or skepticism, and ensure understanding.

EMPOWER

Audiences can respond positively to a call to action if they have the capacity and permission to engage. If there are obstacles to action, the program should seek to empower by illuminating options and setting out a clear path forward.

A CALL TO ACTION

A successful call to action is inviting, clear, and well-communicated.

RECOGNITION

Recognition is a critical element of successful engagement programs. In our feedback-driven culture, people stay more engaged when they have an indication of the impacts of their actions and are given positive reinforcement for changing their behavior.

Is your school planning a project this year? Register the project with Green Apple Day of Service by March 15, 2019 to be eligible for mini-grants and Green Apple Awards.

Green Apple Day of Service unites parents, teachers, students, companies and local organizations for volunteer projects that transform our schools into safe, healthy and sustainable learning environments. (All school volunteer projects should also register with PartnerBPS.)

Green Apple project ideas include school beautification and clean-ups, gardening, recycling, energy audits, and more!

Green Apple Day of Service is sponsored by the Center for Green Schools and US Green Building Council.

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