Elements of Successful Engagement Efforts

“Successful engagement programs often incorporate four main elements. These elements include: education, empowerment, a strong call to action, and recognition.

  • Educate: The audience must be aware of a problem and/or the opportunity for action before any engagement can occur. Providing accessible and credible information will help avoid dismissal or skepticism, and ensure understanding.
  • Empower: Audiences can respond positively to a call to action if they have the capacity and permission to engage. If there are obstacles to action, the program should seek to empower by illuminating options and setting out a clear path forward.
  • Call to Action: A successful call to action is inviting, clear, and well-communicated.
  • Recognize: Recognition is a critical element of successful engagement programs. In our feedback-driven culture, people stay more engaged when they have an indication of the impacts of their actions and are given positive reinforcement for changing their behavior.”

-excerpt from the Center for Climate and Energy Solutions Best Practices in Sustainability Engagement

Is your school planning a project this year? Register the project with Green Apple Day of Service to be eligible for mini-grants and Green Apple Awards.

Green Apple Day of Service unites parents, teachers, students, companies and local organizations for volunteer projects that transform our schools into safe, healthy and sustainable learning environments. (All school volunteer projects should also register with PartnerBPS.)

Green Apple project ideas include school beautification and clean-ups, gardening, recycling, energy audits, and more!

Green Apple Day of Service is sponsored by the Center for Green Schools and U.S. Green Building Council.

Green Apple Poster



Greenovate Boston is Mayor Walsh’s initiative to get all Bostonians involved in eliminating the pollution that causes global climate change, while continuing to make Boston a healthy, thriving, and innovative city. Greenovate Boston offers a number of ways to get involved, from volunteering, to joining programs and events, to applying for climate leadership positions.

The Greenovate Boston Leaders Program aims to increase Bostonians’ understanding of the climate impacts in Boston and the actions required to mitigate the impacts. We want to involve you as part of the collective action needed in advancing citywide climate action initiatives. The Leaders program gives you the materials and support you need to lead and collaborate with your community on climate action.

Following a successful pilot in 2018-2019, BPS will offer Greenovate Boston Youth Leaders trainings at interested BPS high schools and middle schools during the 2019-2020 academic year, putting the emphasis on youth leadership and agency. 


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